How Online Retail Works [Infographic]

Details and statistics on how online retail works including logistical information and working conditions.

Online retail is so widespread these days that many of us fail to realize how it really works and what actually goes on behind the scenes.

It may seem simple to us – the user clicks the order button, makes a payment and the item is shipped.

In reality however, the logistics that need to be addressed when providing an online retail service can be quite daunting.

See Also: Online Deal Sites – Timeline of Evolution [Infographic]

Luckily, an infographic (posted below) was recently published by that breaks down the entire online retail sales process for us and provides us with some interesting statistics related to online retail and how it works.

Details of How Online Retail Works:

  1. Online sales are expected to reach $280 billion per year by 2015.
  2. Logistical steps in the online retail process:
  1. Online Sales
  2. Warehousing
  3. Packing & Transport
  4. Consumer
  • One warehouse for online retail can have more than 4,000 employees.
  • Revenue for, the top online retailer, rises 30-40% each year.
  • The top 5 online retailers are:
    1. Amazon
    2. Staples
    3. Apple
    4. Dell
    5. Office Depot
  • Warehouse employees often work 10-12 shifts with few breaks.
  • Cell phone use is banned in online retail warehouses.
  • Online retail warehouse workers make $7 per hour on average.
  • Anson Alexander

    Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek. As the founder of, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.

    View all posts