Online advertising statistics for 2012 show that the digital advertising industry is continuing to grow but may taper off in coming years.
As more people are connected to the internet than ever before and younger generations are spending more time watching videos on the internet than on TV, advertisers are flocking to the internet in search of the best way to reach and convert their target audiences.
An infographic (posted below) was recently published by the Invesp Blog that provides us with numerous statistics related to online advertisement growth, expenditures and primary display mediums in the United States.
A lot of people are skeptical about online advertising because internet users have more control over their online experience and can more easily ignore and move away from online display ads.
Conversely, online advertisers have the advantage of being able to entice an internet user to click through to their website and possibly make a purchase more easily then a television viewer can do.
Take a look at the interest advertising statistics below and let me know what you think!
Anson Alexander is a graduate from the University of Tampa with a degree in International Business and Information Systems.A previous IT Administrator for a medium size publication company, Anson has recently decided to work full time on his own business by publishing on AnsonAlex.com, publishing technology tutorials on YouTube and offering SEO, IT training and digital marketing services.His main interests include technology, social media, infographics, economics, marketing and web design.Connect with Anson on Google+.