By researching tips for blog competition and contest success, you will ensure that your blog marketing campaign will achieve the goals you have in mind.
As a blogger, it is nice to give something back every once in a while to thank your readers for their dedicated following.
A giveaway is the perfect way to reward loyal readers and you can use social media platforms to gain exposure and attract more interest.
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A competition also has the potential to boost your traffic as more and more people will visit your blog to enter the contest and can result in a more Facebook likes and Twitter followers.
However, there are certain rules to play by and certain risks to avoid when it comes to blogger competitions.
Here are a few tips to successfully running a blog competition or contest:
1. Make it Relevant
A giveaway is the perfect opportunity to collaborate with brands and increase public relations but, if you want your giveaway to be a success, it is essential that the prize you choose is relevant.
After all, hosting a giveaway is all about your readers so make sure you pick a prize that they would like to win. For example, if you have a Fashion blog, make sure it is a coveted piece of jewelry or a pair of shoes rather than a bicycle or a blender.
The more relevant the prize is, the more interaction you will receive and the more exposure you will gain.
However, keep in mind that when choosing a prize, if you aren’t collaborating with a brand, you will have to
pay for postage and packaging.
2. Get Creative
If your blog is new and you have had little interaction with brands and have not yet accumulated a large follower base, you may need to get creative when coming up with an enticing prize.
Have you thought about giving away your skills?
Whether you have exceptional Photoshop skills, photography skills, or know a lot about SEO or blog design, there will be bloggers out there who want to develop their skills in these areas.
So why not give yours away?
You could also give away an ad space on your blog if your reader base consists of bloggers looking for exposure.
3. Keep it Simple
Many bloggers expect their readers to jump through hoops to enter a competition.
Hosting a giveaway that has more than four steps to enter will put readers off and you will not receive as much interest as a result, especially if the prize is small.
If you want to reward your readers without chasing them away, it is wise to keep things simple.
Many competitions require that readers follow them on social media platforms and leave a comment on the blog contest post.
At the same time, many bloggers go above these simple requirements and ask readers to complete a ten step process that is both time consuming and frustrating.
First, before you set the conditions of your giveaway, decide what you want to get out of the competition.
Do you want more Twitter followers or more blog subscribers or both?
Do you want to increase the number of likes on your Facebook page or increase the number of inbound links to your blog?
The answer to these questions will decide whether you ask your readers to blog about the contest or whether you simply require them to click on the like button.
Rafflecopter is a popular tool that many bloggers use to host regular competitions. It monitors the number of entries and helps you to pick a winner at random.
There are also many bloggers who use no competition tool at all and settle for blog post comments as entries.
4. Promote It
In order for your competition to be a success, your readers have to know about it.
This is where your social networking platforms come in. You can promote your giveaway on Facebook and Twitter daily to get the exposure you require.
However, it is important not to bombard followers with tweet after tweet about your giveaway. Mix it up and make sure your tweets and Facebook posts are varied throughout the duration of your giveaway.
These are just a few ways to promote your giveaway via your internal network of friends and followers but it is a good idea to promote your competition externally too.
Connect with other bloggers and find out if there are any guest blog opportunities in which you could mention your giveaway.
5. Announcing a Winner
When picking a winner at random, there are a couple of options available to you. You can randomly pick names out of a hat or use an online resource to pick an entry at random.
Before you announce the winner on Twitter and Facebook, create a blog post announcing the name of the winner. This will drive traffic to your site and add an aspect of exclusivity and authenticity to your giveaway.