Low YouTube Earnings and CTR Early 2014 [Video]

YouTube earnings revenue down low

If you’ve noticed low YouTube earnings and a dropped CTR and CPM rate on YouTube in January 2014, there may be less to be concerned about than you think.

I’ve been publishing on YouTube since 2011 and I forgot every year that earnings on YouTube take a dip early in the year – right after the holiday season.

In January of this year, 2014, my RPM (revenue per thousand views) has been cut in half for the first two weeks of the month. After reviewing my number from last year and reading through forums and other users’ experiences, I’ve realized that this drop happens every year and there really isn’t too much to be worried about – unless you were heavily relying on making the same amount of money on YouTube that you earning in December.

See Also: The Reason Why YouTube Earnings are no Longer in AdSense

There may be a number of reasons for the dropped YouTube earnings early in the year but the main reasons probably have to do with the fact that the holiday season is over and companies are still getting their act together in 2014 and allocating their advertisement budgets.

The holiday season (October – December) is when companies are spending the most money on advertising their products and services so when January comes around, they’re less likely to spend as much as they have in the last few months.

If less companies are spending money on advertising, there is less competition for YouTube ads which drives the cost of a single ad on YouTube down.

From my past experiences, it seems that by mid February and definitely by March, CPM and CTR rates should be back to normal and definitely better than in January.

In fact, at the time of writing this article, my RPM rates are starting to return to normal – only 2 weeks into January of 2014.

It also is important to mention that YouTube is cracking down on gaming videos and will no longer allows ads to run on thousands of gaming videos that have traditionally been features with pre-roll ads. This means that there should be more competition for the monetized videos on YouTube and hopefully drive CPM rates up higher than in 2013 and in previous years.

The moral of the story? Don’t fret. This happens in January of every year on YouTube and revenue / earnings will spike back up shortly!

As always, if you find this video helpful, I would really appreciate a thumbs up and you may also want to think about subscribing to my YouTube channel.

Anson Alexander

About Anson Alexander

Anson has been publishing to AnsonAlex.com since early 2011 and has recently opened an AnsonAlex.com headquarters office to focus on the brand full time.

Anson specializes in providing software and technology tutorials in both print and video format. With hundreds of tutorials published on AnsonAlex.com, Anson has also authored and recorded 7+ courses for Lynda.com as well as other media companies.

Anson has a degree in International Business and Information Systems from the University of Tampa and also enjoys enjoys traveling and gaming.

Please send business inquires to webmaster@AnsonAlex.com

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