Pinterest Usage Statistics 2012 [Infographic]

An infographic that provides statistics regarding Pinterest usage and growth.

Pinterest has shocked the social media world by growing to one of the most popular social sharing platforms in a very short period of time.

In order to understand how Pinterest has been able to attract so much attention, it helps to take a look at the usage statistics of Pinterest and identify who Pinterest’s users are, what they’re using the service for and how often they’re using Pinterest.

See Also: Social Media Usage Statistics 2012 [Infographic]

Recently, an infographic (posted below) was recently published by The Huffington Post that provides us with a slew of user statistics regarding Pinterest.

Pinterst Usage Statistics Infographic Highlights:

  1. Pinterest users spend an average of almost 16 minutes on the site per visit (12.1 for Facebook).
  2. 50% of Pinterest users have children.
  3. Almost 70% of Pinterest users are female.
  4. 97% of Pinterest’s Facebook fans are women.
  5. As of January 2012, Pinterest had received just under 12 million unique visits.
  6. Pinterest receives almost 1.5 million visitors each day.
  7. Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.

Anson Alexander

Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek. As the founder of, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.

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