How Much Money Did Google Make in 2011? [Infographic]

This infographic presents an industry breakdown of how much money Google made in term of revenue in 2011.

As we begin the new year, many people are wondering exactly how much money in revenue Google made in 2011.

Knowing how much money Google makes can give us a very informative perspective of the internet’s economy, online advertising expenditures and insight into the financial direction the web is headed in 2012 and years after.

See also: Facebook Mobile Ad Revenue Statistics 2012 [Infographic]

Fortunately an infographic (posted below) was recently published by the WordStream Blog. The infographic does a great job of breaking down Google’s Revenue into 10 different industries.

It also shows the top companies in within each industry in terms of advertising money spent on Google Adwords. The most popular search keywords for each particular industry in 2011 are also presented in the 2011 Google Revenue breakdown infographic.

In total, Google made $37.9 billion in revenue in 2011. 96% of that revenue was from advertising dollars.

After taking a look at this infographic, you may also be interested to find out what the anticipated Facebook IPO price projection is.

Top 5 Industries by Revenue for Google in 2011:

  1. Finance & Insurance – $4.0 billion
    1. StateFarm ($43.7 million)
    2. Progressive ($43.1 million)
    3. Geico ($23.7 million)
    4. Quicken Loans ($21.1 million)
    5. eHealthInsurance ($20.6 million)
  2. Retailers & General Merchandise – $2.8 billion
    1. ($55.2 million)
    2. Ebay ($42.8 million)
    3. Macys ($35.6 million)
    4. Sears ($34.3 million)
    5. JCPenny ($30.9 million)
  3. Travel & Tourism – $2.4 billion
    1. ($40.4 million)
    2. Expedia ($28.9 million)
    3. Kayak ($28.7 million)
    4. Marriot ($20.9 million)
    5. ($19.6 million)
  4. Jobs & Education – $2.2 billion
    1. University of Phoenix ($46.9 million)
    2. ITT Technical Institute ($29.9 million)
    3. DeVry ($19.7 million)
    4. Capella University ($17 million)
    5. ClassesUSA ($16.3 million)
  5. Home & Garden – $2.1 billion
    1. Lowe’s ($59.1 million)
    2. The Home Depot ($50.3 million)
    3. ($21.4 million)
    4. Sears ($20.7 million)
    5. LightingUniverse ($15 million)

Anson Alexander

Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek. As the founder of, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.

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