Smartphone Usage Statistics 2012 [Infographic]
2012 has arrived and the statistics show that smartphone usage and data consumption is only on the rise.
Although I’ve posted an infographic on text messaging statistics, I’ve never posted one containing statistics on smartphone usage in general.
See Also: Smartphone Usage Statistics and Trends 2013 [Infographic]
Fortunately, Go-Gulf.com recently published an infographic containing worldwide smartphone usage statistics such as, which smartphone has the largest market share, how many total smartphone users there are in the World and which smartphone users consume the most data.
Although the infographic is posted below, here are the some of the highlights:
- 80% of humans own a mobile phone (external source).
- There are 91.4 million smartphones in the United States alone.
- Out of the 5 billion mobile phones in the world, 1.08 billion are smartphones.
- Android has the highest market share with 46.9% – the iPhone has 28.7%.
- 9 out of 10 smartphone users use their phone on a daily basis.
- The most popular smartphone activity is texting, followed by internet browsing and playing games.
- A higher percentage of Android users are below the age of 34 in comparison to iPhone users.
- People between the ages of 25 and 34 are more likely to own a smartphone (62%) than any other age group.
- Android users consume the more data on a monthly basis (582MB) compared to users of other mobile operating systems.
- iPhone users download more apps on a monthly basis (48) when compared to users of other mobile operating systems.
- The top 10 countries in terms of smartphone penetration are:
- Singapore – 54%
- Canada – 39%
- Hong Kong – 35%
- Sweden – 35%
- Spain – 35%
- USA – 35%
- Australia – 33%
- Norwary – 33%
- New Zealand – 32%
- Denmark – 31%
Easily add this infographic to your blog or website using the embed code below:
View more technology infographics from AnsonAlex.com.
About Anson Alexander
Anson Alexander is a graduate from the University of Tampa with a degree in International Business and Information Systems.A previous IT Administrator for a medium size publication company, Anson has recently decided to work full time on his own business by publishing on AnsonAlex.com, publishing technology tutorials on YouTube and offering SEO, IT training and digital marketing services.His main interests include technology, social media, infographics, economics, marketing and web design.Connect with Anson on Google+.
80% of humans own a smartphone. Please change this to *own a mobile phone.
Tyler,
Change has been made – thanks for pointing it out!
-Anson
Anson
Fabulous information. I was wondering, are there any stats on smartphone usage by US geography (state, city, zip). I would love to see different usage stats if they exist, any ideas?
Terry
Terry,
Sorry it has taken me so long to respond. After doing some research, I have been unable to find smartphone information broken down by individual states – most of the smartphone statistical information deals with operating system market share. If I find something I'll be sure to send you a link though and if you find some information please share it with me as well.
Thanks for reading!
- Anson
Thanks Anson for the great information. I wonder if the data consumption is mostly a reflection of more usage, or if there are other factors.
David,
That is an interesting question. I think there are a couple factors that contribute to an increase in data consumption. Everyday there are new users to the smartphone world but also the media that we are consuming on our smartphones is also more rich. Videos, games and music consume a lot of data and the usage of those types of media on smartphones is also on the rise!
Thanks for reading!
- Anson
That is a good point on the increase in richness of the media which will in general raise the tide for all smartphones but that does not raise Android over the others.
The Microsoft smartphone market share seems WAY too high … I thought the only have 1.9% The 5.2% in this graph must include every version of Windows phone OS like 6.5 … right? if so, it would be good to make that distinction – otherwise it lends to believe that is all Windows Phone 7.
I concur with the 1.6% market share number for Microsoft smartphones as of 2Q2011. I quoted the Gartner report in my blog entry http://this1that1whatever.com/blog/2011/09/01-smartphone-app.php.
[...] statistics for who own smartphones and how much time they are spending on the phone is impressive. Clearly [...]
[...] See also: Smartphone Usage Statistics 2012 [Infographic] [...]
[...] Well, just like the internet, music downloads, and video diaries (unfortunately), mobile technology is not going away. Smartphone use is increasing: there are now more than 90 million smartphones in the US. Internet browsing is second only to texting as the most popular activity for smart phone users. (Statistics source: http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/). [...]
[...] But now an even more advanced mobile technology is becoming ubiquitous–smartphones. There are now 91.4 million smartphones in the United States, and many students are the proud owners of these devices. In addition to standard cell phone [...]
Cite your sources so I can actually use this information!
[...] over 1.08 Billion Smartphone users Worldwide, the ‘mobile phone’ has become an interface to the Internet. The issues of access, [...]
[...] there are over 1.08 Billion Smartphone users Worldwide, it is safe to say that we have become a generation of the gadgets. I am a walking [...]
Where is Italy in your list of countries with highest penetration? They exceed 40% s/p penetration. Also Israel (30%) and UAE (60%+).
Smartphone penetration is 51.3% in the UK… why doesn't it feature in the "top 10 countries" stat? http://digitalmedia.strategyeye.com/article/6QLSWukipeM/2012/02/20/more_than_half_of_the_uk_owns_a_smartphone/
[...] to AnsonAlex.com, 91.4 million people own a smartphone in the United States. With this in mind, giving people an [...]
[...] את המכשיר לאורך כל שעות היום, ליתר דיוק על פי נתונים של go-globe.com שמונים ותשעה אחוז מאיתנו עושים זאת. הסיבה הנוספת [...]
Hej! Vet ni hur många det är som äger en smartphone i åldern 40 -60 enbart i Sverige?
[...] in five cell phones in use today are smartphones, according to figures from Go-Globe.com, and nearly half of these – literally half a billion phones – run on Android [...]
[...] now an even more advanced mobile technology is becoming ubiquitous–smartphones. There are now 91.4 million smartphones in the United States, and many students are the proud owners of these devices. In addition to standard cell phone [...]
This really contained some helpful info I was looking for some stats for an assignment. But I just wanted to know where you got this info from so I can reference it properly etc… If you can let me know that would be appreciated.
[...] source GO-GLOBE.com [...]
[...] in the United States alone and 89% of the smart phone owners use their phone on a daily basis Source? What that means to a business owner is with internet marketing you can be in the pocket or purse [...]
[...] at the smartphone market share of Windows Phone 7 and Nokia Symbian which is significantly smaller compared to more popular mobile operating systems like iOS and [...]
[...] Smartphone Usage Statistics 2012 [Infographic] | AnsonAlex.com. Share this:TwitterFacebookLike this:LikeBe the first to like this post. By burkie66 0 [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Por el momento la app está disponible para dispositivos Android. Hemos pensado que esto te facilitaría las cosas porque el coste de los dispositivos es más bajo y hay estadísticas que dicen que el número de usuarios de este sistema es mayor. [...]
[...] – does your brand’s target audience use Smartphones? And here’s a hot tip: 65% of all Smartphone users are between 25 and [...]
[...] proofs to support your claim every age groups have good amount of android users check this: Link 1 Link 2 __________________ i5 2500K|P8Z68 V PRO|560Ti Hawk|G Skill 8GB 1600MHz|SG 500 GB|WD Passport [...]
[...] make up around 54% of the market, and Apple is by far the most popular mobile OS. As well as being mobile-friendly, [...]
[...] 9 July 2012 · by matriphe · in Info Perkembangan Android yang makin pesat, mencapai 46,9% (iPhone “hanya” 28,7%) pada tahun 2012, nampaknya menjadi dasar Erafone untuk membuka toko yang khusus melayani kebutuhan akan piranti [...]
[...] [viii] http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]
[...] (and counting). That’s the number of people in the US who use a smartphone (see more mobile stats here). To say that’s a big market would be an understatement. This mobile “trend” is no longer a [...]
this infographic is based on what source? Can i know the source?
[...] d’âge. En effet les 18-44 sont nettement plus nombreux parmi les branchés mobiles, le groupe le plus significatif étant celui des 25-34 ans. On remarque d’ailleurs dans le sondage mentionné au début de cet [...]
[...] by looking at age categories. The 18-44 age category figures highly among mobile devotees, while the most significant group is in the 25-34 category. Notable also, in the survey mentioned at the beginning of this article, [...]
[...] If you think people aren’t searching for you on their smartphones, take a look at this recent survey: http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]
[...] is a younger fan base (mostly nearest the stage!) the larger proportion of the audience were 40+ Statistics show that this age group is within the bracket more likely to have the tech necessary to … i.e. an Android/iPhone and access to wi-fi at home. What it doesn’t tell us is who is which [...]
[...] to data gathered by ansonalex.com, there are 91.4 million smartphones in the U.S. And according to Jon Fingas, from Engadget, 32% of [...]
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] Androinica, ansonalex, flurry.com Tagy: Android hry, herné konzoly, téma týždňa Tweet window.___gcfg = {lang: [...]
[...] are using smartphones and that number is up to a whopping 62% of the 25-34 year old demographic ( Smartphone Usage Statistics 2012 [...]
[...] capability and connectivity than a regular cellphone. By the end of 2011 calendar year, there are 91.4 million Smart phones in the United States alone. With Smart phone applications that allow easier access to Social media, [...]
Great infographic, I find it really hard to find all this kind of information in one place, so this is really helpful. I also found this kind of information with easy to read charts on <a href="http://www.mobilestatistics.com">Mobile Stats</a>
[...] source GO-GLOBE.com [...]
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[...] * There’s a great blog on cell phone usage statistics here: http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]
[...] שיתחלף.חמישית מהסלולארים בעולם – סמארטפוניםעל פי מחקר שפורסם בתחילת השנה, הגיעו החוקרים לממצאים העיקריים הבאים:ל-80% מהאוכלוסייה [...]
Can anybody tell me what the usage of calendering/agenda is on smartphone is this seen as a different app?
[...] install. The freedom of downloading on Android proves its popularity when stacked against other Smartphones’ data usage per month. Its data usage per use by users is 582MB almost 100MB higher than those of the [...]
Back in February (12th) a reader asked a question about drilling down to state levels with respect to mobile usage. You responded after about two weeks that you couldn't find anything. Have you had any success in finding anything since then? Didn't know if you had even tried. The question came up today during a marketing talk I was giving in which mobile marketing was one of the topics. Thanks for your help. Love the infographics.
Jim,
I have not been able to find specific mobile usage statistics by state but I did find an interesting map that shows whether Android or iOS is more dominant in each particular state: http://www.jumptap.com/wp-content/uploads/2011/08/united-states-of-android1.jpg
[...] Ansonalex Tagy: Android hry, Cogs, Hill climb Racing, hranie, Subway Surfers, téma týždňa Tweet [...]
[...] More and more people use their smart phones instead of their computer to browse the web, check emails, etc. The fact is, smartphones have become an important part of our daily lives. 89% of the smartphone users use their smartphone throughout the day. [...]
Great work. I ran into some Canadian data from IPSOS Reid and was thinking of using it for my first infographic. You've given me some inspiration.
[...] Also important to note, 95% of these individuals don’t carry an Apple device. And moreover, 75% of the world is still not using a device generally regarded as a [...]
[...] and smartphones are everywhere (20% of mobile phones in the world are smartphones, 35% in the US http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/) and having our product be compatible with these tools became a top priority and with the [...]
[...] without her cell phone, and now nearly half of American’s have a smartphone. According to Anson Alexander, there are 91 million smartphones in American and 1.8 billion around the world. I’d say [...]
[...] of the world population owns a mobile phone. In the US, 91.4 million smartphones are being used. Statistics also show that 89% of smartphone users use their phone throughout the [...]
[...] surveyed that more than 80% of the smartphone users browse through the internet from the phones (source). This does not end to internet browsing. Social apps such as Twitter and Facebook (which are [...]
[...] study, making calls as a phone usage dimension didn’t even make the list (see study details here ). So let’s acknowledge the difference between listening and reading and get back to [...]
[...] smartphone use, connection speed, and newer mobile services improve at lightning speed, we can expect to see a [...]
good
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[...] the statistic about more people globally owning mobiles than toothbrushes. But did you know that over one in five of these 5 billion phones is a [...]
[...] on and even more tablets hit the streets, mobile devices continue to disrupt the retail space. With 91.4 million smartphones in the U.S. alone and 90% of smartphone owners using their devices every single day, retailers need [...]
[...] Twitter’s new social video sharing app, Vine, is only available for IOS. And with the majority of Android users being 18-34, don’t you think there would be an interest in a social video [...]
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[...] One of the big talking points at this year’s IBM Pulse was IBM’s recent unveiling of its new platform for mobile, MobileFirst. My colleague James covers the announcement in details on his RedMonk blog, but I thought I’d talk a bit about the GreenMonk perspective, as we haven’t covered mobile here very much to-date, and it is becoming increasingly pervasive. [...]
Awesome site, your info-graphics are unique and they provide interesting information, why not share them with an embedded link?
Hey Christene – thanks for the feedback! That is actually something that I've been planning on doing but just haven't gotten around to yet. Great suggestion!
[...] A. Alexander. (January 24, 2012). Smartphone Usage Statistics 2012 [Infographic]. Retrieved from http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]
You are awesome, thanks for adding the "embedded code" nice to see someone work that fast within his online business. Infographics is a great way to go viral at this moment, will be looking forward to more great ones. Keep up the good work!
I'm glad to see that you appreciated the embed code Christene and thanks again for the suggestion and feedback!
[...] A. Alexander. (January 24, 2012). Smartphone Usage Statistics 2012 [Infographic]. Retrieved from http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]
[...] A. Alexander. (January 24, 2012). Smartphone Usage Statistics 2012 [Infographic]. Retrieved from http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]
[...] http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]
[...] Smartphone usage statistics: Available here: http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]
[...] Source: http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]
[...] Statistic References:http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/http://socialmediastatistics.wikidot.com/age [...]
[...] My new mobile friendly website is in progress and will be out soon. This made me reconsider everything about a website. After reading this article and seeing the statistics on smart phone usage, it is clear that desktops and laptops have lost the market against smart phones and tabs (yes tabs too) – see http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/ [...]