Smartphone Usage Statistics 2012 [Infographic]

2012 has arrived and the statistics show that smartphone usage and data consumption is only on the rise.

Although I’ve posted an infographic on text messaging statistics, I’ve never posted one containing statistics on smartphone usage in general.

See Also: Smartphone Usage Statistics and Trends 2013 [Infographic]

Fortunately, recently published an infographic containing worldwide smartphone usage statistics such as, which smartphone has the largest market share, how many total smartphone users there are in the World and which smartphone users consume the most data.

Although the infographic is posted below, here are the some of the highlights:

  • 80% of humans own a mobile phone (external source).
  • There are 91.4 million smartphones in the United States alone.
  • Out of the 5 billion mobile phones in the world, 1.08 billion are smartphones.
  • Android has the highest market share with 46.9% – the iPhone has 28.7%.
  • 9 out of 10 smartphone users use their phone on a daily basis.
  • The most popular smartphone activity is texting, followed by internet browsing and playing games.
  • A higher percentage of Android users are below the age of 34 in comparison to iPhone users.
  • People between the ages of 25 and 34 are more likely to own a smartphone (62%) than any other age group.
  • Android users consume the more data on a monthly basis (582MB) compared to users of other mobile operating systems.
  • iPhone users download more apps on a monthly basis (48) when compared to users of other mobile operating systems.
  • The top 10 countries in terms of smartphone penetration are:

    1. Singapore – 54%
    2. Canada – 39%
    3. Hong Kong – 35%
    4. Sweden – 35%
    5. Spain – 35%
    6. USA – 35%
    7. Australia – 33%
    8. Norwary – 33%
    9. New Zealand – 32%
    10. Denmark – 31%

Smartphone Usage Statistics 2012 Infographic

Easily add this infographic to your blog or website using the embed code below:

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Anson Alexander

About Anson Alexander

Anson has been publishing to since early 2011 and has recently opened an headquarters office to focus on the brand full time.

Anson specializes in providing software and technology tutorials in both print and video format. With hundreds of tutorials published on, Anson has also authored and recorded a course for as well as other media companies.

Anson has a degree in International Business and Information Systems from the University of Tampa and also enjoys enjoys traveling and gaming.

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Also connect with Anson on Google+.

30 Responses to "Smartphone Usage Statistics 2012 [Infographic]"

  1. Tyler says:

    80% of humans own a smartphone. Please change this to *own a mobile phone.

    1. Anson Alexander says:


      Change has been made – thanks for pointing it out!


  2. Terry Golesworthy says:


    Fabulous information. I was wondering, are there any stats on smartphone usage by US geography (state, city, zip). I would love to see different usage stats if they exist, any ideas?


    1. Anson Alexander says:


      Sorry it has taken me so long to respond. After doing some research, I have been unable to find smartphone information broken down by individual states – most of the smartphone statistical information deals with operating system market share. If I find something I'll be sure to send you a link though and if you find some information please share it with me as well.

      Thanks for reading!

      - Anson

  3. David says:

    Thanks Anson for the great information. I wonder if the data consumption is mostly a reflection of more usage, or if there are other factors.

    1. Anson Alexander says:


      That is an interesting question. I think there are a couple factors that contribute to an increase in data consumption. Everyday there are new users to the smartphone world but also the media that we are consuming on our smartphones is also more rich. Videos, games and music consume a lot of data and the usage of those types of media on smartphones is also on the rise!

      Thanks for reading!

      - Anson

      1. David says:

        That is a good point on the increase in richness of the media which will in general raise the tide for all smartphones but that does not raise Android over the others.

  4. Tom says:

    The Microsoft smartphone market share seems WAY too high … I thought the only have 1.9% The 5.2% in this graph must include every version of Windows phone OS like 6.5 … right? if so, it would be good to make that distinction – otherwise it lends to believe that is all Windows Phone 7.

    1. David @ Buy Books says:

      I concur with the 1.6% market share number for Microsoft smartphones as of 2Q2011. I quoted the Gartner report in my blog entry

  5. Student says:

    Cite your sources so I can actually use this information!

  6. Nick says:

    Where is Italy in your list of countries with highest penetration? They exceed 40% s/p penetration. Also Israel (30%) and UAE (60%+).

  7. Charles Thompson says:

    Smartphone penetration is 51.3% in the UK… why doesn't it feature in the "top 10 countries" stat?

  8. frida says:

    Hej! Vet ni hur många det är som äger en smartphone i åldern 40 -60 enbart i Sverige?

  9. Ben says:

    This really contained some helpful info I was looking for some stats for an assignment. But I just wanted to know where you got this info from so I can reference it properly etc… If you can let me know that would be appreciated.

  10. John says:

    this infographic is based on what source? Can i know the source?

  11. Amy says:

    Great infographic, I find it really hard to find all this kind of information in one place, so this is really helpful. I also found this kind of information with easy to read charts on <a href="">Mobile Stats</a>

  12. Frederik Armbrust says:

    Can anybody tell me what the usage of calendering/agenda is on smartphone is this seen as a different app?

  13. Jim Davis says:

    Back in February (12th) a reader asked a question about drilling down to state levels with respect to mobile usage. You responded after about two weeks that you couldn't find anything. Have you had any success in finding anything since then? Didn't know if you had even tried. The question came up today during a marketing talk I was giving in which mobile marketing was one of the topics. Thanks for your help. Love the infographics.

    1. Anson Alexander says:


      I have not been able to find specific mobile usage statistics by state but I did find an interesting map that shows whether Android or iOS is more dominant in each particular state:

  14. Rick says:

    Great work. I ran into some Canadian data from IPSOS Reid and was thinking of using it for my first infographic. You've given me some inspiration.

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  17. Christene says:

    Awesome site, your info-graphics are unique and they provide interesting information, why not share them with an embedded link?

    1. Anson Alexander says:

      Hey Christene – thanks for the feedback! That is actually something that I've been planning on doing but just haven't gotten around to yet. Great suggestion!

  18. Digitalpoin8 says:

    Can anybody tell me what the usage of calendering/agenda is on smartphone is this seen as a different app?

  19. Victor - website design company dubai says:

    Nice Infographics Really helpful

  20. eCommerce Web Development says:

    Great work. I ran into some Canadian data from IPSOS Reid and was thinking of using it for my first infographic. You've given me some inspiration.

  21. Christene says:

    You are awesome, thanks for adding the "embedded code" nice to see someone work that fast within his online business. Infographics is a great way to go viral at this moment, will be looking forward to more great ones. Keep up the good work!

  22. Anson Alexander says:

    I'm glad to see that you appreciated the embed code Christene and thanks again for the suggestion and feedback!

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