For those of you who have been using Pandora early 2011 or before, you may have noticed that Pandora has removed one of their most useful features from the web version of their streaming music service.
The option to bookmark either songs or artists is still available in both the iPhone Pandora app and the Android Pandora app. You can also still view your bookmarks by click on “My Profile” in the drop-down list to the rop right of the Pandora web application.
So why did Pandora get rid of the bookmark option?
The answer to this question is not specifically known but we can make a few educated guesses as to why they have decided to remove one of their most popular features.
Since the release of Spotify in the United States, there is no doubt that Pandora has seen a harsh drop in traffic as users test out both services to find out which one they prefer.
See also: Try Spotify Premium with Free Trial
For those of you who use Spotify, you are probably aware that you cannot use its mobile version without paying a monthly fee. Because of this, I found out a great way to manually integrate my Pandora and Spotify accounts.
I listen to Pandora when riding in the car and if I liked a particular song, I would “bookmark” it and then, when listening to Spotify on a computer, I would add all of my Pandora bookmarks to my Spotify account.
Seeing that Pandora has removed this feature, it only makes sense that they discovered how users were using it to improve the music in their Spotify accounts. The company probably assumed some of their users would be upset but the discontent created by removing the feature was not has harmful as having a feature that helps out their primary competitor.
Maybe if enough of us complain Pandora will bring the bookmarking feature back. If you have any other possible reasons for Pandora removing this feature, please let me know in the comments section below!