MailChimp is one of the premier services for email marketing, newsletter design and customer data collection. By watching the MailChimp tutorial above, marketers can improve the effectiveness and efficiency of email marketing campaigns.
Since 2001 MailChimp as been providing businesses with email newsletter solutions. In recent years, a number of additional marketing features have been added in an attempt at making MailChimp a full-fledged marketing platform.
MailChimp is one of the best tools for small and medium sized businesses that are starting email newsletter campaigns for the first time.
There is a free version of MailChimp as well as a number of paid options. Paid versions of MailChimp allow users to store more contacts, organize contacts more easily and access additional marketing features not available to unpaid users.
The above MailChimp video tutorial covers all of the primary features of using MailChimp and is intended for both beginner and expert MailChimp users.
Primary Features of MailChimp:
1. Email Newsletter Design
The core functionality of MailChimp is designing custom email newsletters that can easily be modified and sent out to email lists. A number of newsletter templates are available in MailChimp for marketers to use depending on their marketing goals. Users can customize the different templates or create custom newsletters from scratch.
The newsletter creation system is easy to use and provides marketers with an intuitive drag and drop interface for making quick changes on the fly. Users can upload custom images, add forms to collect data and make subtle adjustments to the format and spacing of newsletters.
2. Signup Forms and Landing Pages
Encouraging new contact signups and providing opt-in forms is an important aspect to email marketing.
In addition to designing email newsletters, marketers can use MailChimp to create custom signup forms and landing pages to acquire new contacts, collect audience data and enable retargeting. Users can also design social posts and create paid advertisements in MailChimp.
These features allow MailChimp to function as a full-fledged digital marketing solution.
3. Audience Data Collection
Understanding your audience and their browsing habits is essential to successful digital marketing.
MailChimp collects audience data when readers interact with content sent from MailChimp.
A detailed reports section is available within MailChimp where users can analyze a number of pre-created reports or create custom reports using filters.
This allows marketers to segment audiences, plan for the future and analyze the success of marketing campaigns.
4. Third-party Integration
As more marketing tools become available, it becomes increasingly important for marketers to synchronize data and centralize marketing efforts.
MailChimp integrates with a number of other marketing tools including Salesforce, Zendesk, HootSuite and WooCommerce.
If you’re already using one of the tools that connects with MailChimp, integrating should be easy and beneficial for your organization.
About the AnsonAlex.com MailChimp Video Tutorial:
In addition to newsletter design, the 2020 MailChimp tutorial above covers all of the primary features of MailChimp that are currently available.
The tutorial and the information on this page will be updated as new features are released and old features are updated.
The overview tutorial may be fast paced for some so remember to pause and rewind when necessary.
Topics covered in the MailChimp video tutorial include:
- Pricing Information
- Account Creation
- User Interface
- Create Menu
- Managing Audiences
- Adding a New Contact
- Creating Forms and Landing Pages
- Creating an Email Campaign
- Automated Emails
- Entering New Campaign Details
- Email Template Options
- Designing Email Newsletter Content
- Replacing a Newsletter Image
- Formatting Text in a Newsletter
- Linking Within Newsletters
- Inserting Elements into Newsletters
- Previewing Newsletters
- Saving New Templates
- Reviewing Campaigns Before Sending
- Scheduling Emails for the Future
- Sending a Newsletter
- Viewing Campaign Data
- Filtering Campaigns
- Reviewing MailChimp Brand Tools
- Managing a Website
- MailChimp Reports
- Reviewing Final Newsletter
- Upgrading Your Account
- Modifying Account Settings
- Reviewing Account Usage
By the end of this tutorial you should feel comfortable using all features available in MailChimp.
As always, if you find this video helpful, I would really appreciate a thumbs up and you may also want to think about subscribing to my YouTube channel.
If you’re looking to improve your marketing skills even more, don’t forget to check out my other tutorials on social media and marketing.
