Infographic Effectiveness Statistics [Infographic]

How effective are infographics at driving traffic to your website?

How effective are infographics at driving traffic to my site?

A lot of online publishers have been asking themselves this question lately. If you’ve been browsing the web recently, then you’ve probably seen at least one interesting infographic containing statistical information about a specific topic.

The infographic trend seems to be making a big impact on digital publishing as they are fun to read, easy to share and contain interesting information.

See Also: Internet Addiction Statistics 2012 [Infographic]

There are a couple of drawbacks to infographics, specifically the fact that the information within an infographic is not indexed by Google because it is simple an image instead of indexable text.

There are, however, many techniques on optimizing an infographic for SEO that you see me use on on a regular basis.

An infographic (posted below) was recently published by that, ironically, provides us with some information regarding the effectiveness of infographics in regards to traffic generation.

Infographic Effectiveness Statistics Highlights:

  1. High quality infographics are 30 times more likely to be read than text articles.
  2. Publishers that feature infographics grow traffic 12% faster than publishers that don’t feature infographics.
  3. The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google.

Anson Alexander

Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek. As the founder of, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.

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