How effective are infographics at driving traffic to my site?
A lot of online publishers have been asking themselves this question lately. If you’ve been browsing the web recently, then you’ve probably seen at least one interesting infographic containing statistical information about a specific topic.
The infographic trend seems to be making a big impact on digital publishing as they are fun to read, easy to share and contain interesting information.
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There are a couple of drawbacks to infographics, specifically the fact that the information within an infographic is not indexed by Google because it is simple an image instead of indexable text.
There are, however, many techniques on optimizing an infographic for SEO that you see me use on AnsonAlex.com on a regular basis.
An infographic (posted below) was recently published by CustomerMagnetism.com that, ironically, provides us with some information regarding the effectiveness of infographics in regards to traffic generation.
Infographic Effectiveness Statistics Highlights:
- High quality infographics are 30 times more likely to be read than text articles.
- Publishers that feature infographics grow traffic 12% faster than publishers that don’t feature infographics.
- The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google.
Anson has been publishing to AnsonAlex.com since early 2011 and has recently opened an AnsonAlex.com headquarters office to focus on the brand full time.
Anson specializes in providing software and technology tutorials in both print and video format. With hundreds of tutorials published on AnsonAlex.com, Anson has also authored and recorded a course for Lynda.com as well as other media companies.
Anson has a degree in International Business and Information Systems from the University of Tampa and also enjoys enjoys traveling and gaming.
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