Infographic Effectiveness Statistics [Infographic]

How effective are infographics at driving traffic to my site?

A lot of online publishers have been asking themselves this question lately. If you've been browsing the web recently, then you've probably seen at least one interesting infographic containing statistical information about a specific topic.

The infographic trend seems to be making a big impact on digital publishing as they are fun to read, easy to share and contain interesting information.

See Also: Internet Addiction Statistics 2012 [Infographic]

There are a couple of drawbacks to infographics, specifically the fact that the information within an infographic is not indexed by Google because it is simple an image instead of indexable text.

There are, however, many techniques on optimizing an infographic for SEO that you see me use on AnsonAlex.com on a regular basis.

An infographic (posted below) was recently published by CustomerMagnetism.com that, ironically, provides us with some information regarding the effectiveness of infographics in regards to traffic generation.

Infographic Effectiveness Statistics Highlights:

  1. High quality infographics are 30 times more likely to be read than text articles.
  2. Publishers that feature infographics grow traffic 12% faster than publishers that don't feature infographics.
  3. The words "infographic" and "infographics" are searched an average of 547,000 times per month in Google.

Infographics Effectiveness Statistics Infographic

Anson Alexander

About Anson Alexander

Anson Alexander is a graduate from the University of Tampa with a degree in International Business and Information Systems.A previous IT Administrator for a medium size publication company, Anson has recently decided to work full time on his own business by publishing on AnsonAlex.com, publishing technology tutorials on YouTube and offering SEO, IT training and digital marketing services.His main interests include technology, social media, infographics, economics, marketing and web design.Connect with Anson on Google+.

49 Responses to "Infographic Effectiveness Statistics [Infographic]"

  1. Infographics op het Web: effectiviteit zonder kwaliteit | | Let's Go SocialLet's Go Social says:

    [...] je bedrijf heeft er weer wat naamsbekendheid bij gekregen. En het lijkt nog te werken ook: als je bepaalde bronnen mag geloven is de kans dat een infographic wordt bekeken dertig keer hoger dan een standaard [...]

  2. 19 Reasons You Should Include Visual Content in Your Marketing [Data] | The Worlds Tech Blog says:

    [...] who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) Tweet This [...]

  3. 19 Reasons You Should Include Visual Content in Your Marketing [Data] | Internet Marketing Denver | ReachLocal Denver | Social Media Denver says:

    [...] who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) Tweet This [...]

  4. 19 Reasons You Should Include Visual Content in Your Marketing [Data] | Complete SEO Marketing News says:

    [...] who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) Tweet This [...]

  5. 19 Reasons You Should Include Visual Content in Your Marketing [Data] | Instant Pay Video Technology says:

    [...] who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) Tweet This [...]

  6. B2B Content Engine | 19 Reasons You Should Include Visual Content in Your Marketing [Data] says:

    [...] 4) Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) [...]

  7. 19 Reasons You Should Include Visual Content in Your Marketing [Data] | Content Marketing Insights brought to you by the B2B ContentEngine says:

    [...] 4) Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) [...]

  8. 7 Habits of Remarkably Charismatic Marketers | The Worlds Tech Blog says:

    [...] publish infographics grow traffic an average of 12% more than those who don’t, according to AnsonAlex? Should I keep going? Use visual content. People love it. Case [...]

  9. 7 Habits of Remarkably Charismatic Marketers | Instant Pay Video Technology says:

    [...] publish infographics grow traffic an average of 12% more than those who don’t, according to AnsonAlex? Should I keep going? Use visual content. People love it. Case [...]

  10. 7 Habits of Remarkably Charismatic Marketers | Complete SEO Marketing News says:

    [...] publish infographics grow traffic an average of 12% more than those who don’t, according to AnsonAlex? Should I keep going? Use visual content. People love it. Case [...]

  11. 7 Habits of Remarkably Charismatic Marketers | Internet Marketing Denver | ReachLocal Denver | Social Media Denver says:

    [...] publish infographics grow traffic an average of 12% more than those who don’t, according to AnsonAlex? Should I keep going? Use visual content. People love it. Case [...]

  12. Visual Content in Marketing | MagaMaps says:

    [...] 2) Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) [...]

  13. [27] Be More Visual says:

    [...] Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) [...]

  14. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. | Green Street says:

    [...] are designers of communications and we want the world to look organized and inviting, but as this Anson Alexander article points out, more than just pretty pictures, infographics are ideal for marketers looking [...]

  15. La importancia visual en el Marketing Digital | Murillo & Carbajal says:

    [...] Las publicaciones con infografías generan 12% más tráfico que las que no las utilizan. (AnsonAlex) [...]

  16. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | The Worlds Tech Blog says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  17. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | Internet Marketing Denver | ReachLocal Denver | Social Media Denver says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  18. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | Future Marketing says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  19. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  20. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  21. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | Instant Pay Video Technology says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  22. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | Mike Henry - Online Marketing Specialist says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  23. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | Self Help Affiliates Earn Big says:

    [...] This AnsonAlex stat shouldn't come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  24. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? - ~ RPMgr.com | ~ RPMgr.com says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  25. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | Mobile Marketing Solution says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  26. Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | Positivity Man says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  27. Yea! Mix | Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  28. Pinterest vs. Facebook for Visual Social Supremacy | Turnkey Pedia says:

    [...] This AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content revolution. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. [...]

  29. 3 Ways to Improve B2B Digital Marketing Results in 2013 | OMI Blog says:

    [...] According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Publishers that use infographics grow traffic an average of 12% more than those who don’t (source:  Ansonalex). [...]

  30. Fredericton SEO Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | Top 10 SEO Ranking Placement says:

    [...] AnsonAlex stat shouldn’t come as a surprise — infographics helped accelerate the visual content [...]

  31. The Power of Pinterest for B2B Lead Generation says:

    [...] the perfect format to share your text content in a visual way. Did you know that infographics are 30 times more likely to be read than text? Additionally, publishers who feature infographics grow traffic 12% faster [...]

  32. 3 Content Marketing Trends to Pay Attention to in 2013 | Business.com B2B Online Marketing Blog says:

    [...] Publishers who use infographics grow in traffic an average of 12% more than those who don’t (AnsonAlex). Infographics and visuals need to be a part of your content marketing [...]

  33. 3 Content Marketing Trends to Pay Attention to in 2013 | Hot Penny Stock Forum says:

    [...] Publishers who use infographics grow in traffic an average of 12% more than those who don’t (AnsonAlex). Infographics and visuals need to be a part of your content marketing [...]

  34. Infographics, Comics and Memes: 3 Ways to Really Engage Your Audience | says:

    [...] infographics are 30 times more likely to be read than text articles, according to recent study by CustomerMagnetism.com. They convey information in a way that takes a fraction of the time to read. It’s the job of a [...]

  35. Infographics, Comics and Memes: Engage Your Audience « It's an e-world! says:

    [...] infographics are 30 times more likely to be read than text articles, according to recent study by CustomerMagnetism.com. They convey information in a way that takes a fraction of the time to read. It’s the job of a [...]

  36. Recursos visuales para aumentar tus seguidores: infografías, memes y viñetas | uiolibre says:

    [...] Las infografías son una fantástica manera de mostrar grandes cantidades de texto de una manera divertida, atractiva y fácil de leer. ¿Sabías que el cerebro procesa mejor el contenido redibido de forma visual? En las infografías, el 90% de la información se transmite de esta manera. Además, una infografía tiene 30 veces más posibilidades que un simple texto de ser leída por un usuario, según un estudio reciente realizado por CustomerMagnetism.com. [...]

  37. How Images Help Social Media Marketing | Smart Photo Stock Blog says:

    [...] study done by Anson Alexander found that high quality infographics were read 30 times more than text articles, and traffic grew [...]

  38. Content Marketing Types: Image Marketing | Template Monster Blog says:

    [...] to be shared. There is also a great deal of potential for an infographic going viral. In fact, Anson Alexander conducted a study that found people were thirty times more likely to read and share an infographic [...]

  39. Stepping up your content marketing with infographics and video says:

    [...] many people to digest this information instead of just scanning it.  The arguments are compelling; high quality infographics are 30 times more like to be read and publishers that use infographics als…, as I found out from this [...]

  40. Numero Uno Web Solutions, a Toronto-Based Online Marketing Company, Announces Its Top Underutilized Content Marketing … « Tony Rocha Official Blog says:

    [...] The experts at Numero Uno Web Solutions understand that online consumers like to learn using different content marketing strategies and love to share relevant information that is engaging. One recent study shows that high-quality infographics are 30 times more likely to be read than text articles, and sites that use infographics grow traffic up to 12% faster than those that do not. (Source: Alexander, A., “Infographic Effectiveness Statistics,” AnsonAlex.com, May 21, 2012; http://ansonalex.com/infographics/infographic-effectiveness-statistics-infographic/.) [...]

  41. What Your Traditional Marketing Education Didn't Teach You About Marketing Today says:

    [...] information than plain text, and publishers who use infographics grow in traffic an average of 12% more than those who don’. In addition, posts with videos attract 3 times more inbound links than plain text posts,  and [...]

  42. What Your Traditional Marketing Education Didn't Teach You About Marketing Today - rehavaPress says:

    [...] information than plain text, and publishers who use infographics grow in traffic an average of 12% more than those who don’. In addition, posts with videos attract 3 times more inbound links than plain text posts,  and [...]

  43. What Your Traditional Marketing Education Didn't Teach You About Marketing Today | Internet Marketing Chicago says:

    [...] information than plain text, and publishers who use infographics grow in traffic an average of 12% more than those who don’. In addition, posts with videos attract 3 times more inbound links than plain text posts,  and [...]

  44. Osciee Designs What Your Traditional Marketing Education Didn't Teach You About Marketing Today » Osciee Designs says:

    [...] information than plain text, and publishers who use infographics grow in traffic an average of 12% more than those who don’. In addition, posts with videos attract 3 times more inbound links than plain text posts,  and in [...]

  45. What Your Traditional Marketing Education Didn’t Teach You About Marketing Today | Marketing Strategies.mobi says:

    [...] information than plain text, and publishers who use infographics grow in traffic an average of 12% more than those who don’. In addition, posts with videos attract 3 times more inbound links than plain text posts,  and [...]

  46. What Your Traditional Marketing Education Didn't Teach You About Marketing Today - ~ RPMgr.com | ~ RPMgr.com says:

    [...] information than plain text, and publishers who use infographics grow in traffic an average of 12% more than those who don’. In addition, posts with videos attract 3 times more inbound links than plain text posts,  and [...]

  47. What Your Traditional Marketing Education Didn't Teach You About Marketing Today - InstantBlogStore.com says:

    [...] information than plain text, and publishers who use infographics grow in traffic an average of 12% more than those who don’. In addition, posts with videos attract 3 times more inbound links than plain text posts,  and in [...]

  48. The Why and How of Content Marketing: Towards an Integrated Online Approach - Socially Visual | Socially Visual says:

    [...] They are also a great traffic driver and ‘engager’ (Source: AnsonAlex). Visuals grab attention quickly and are easy to [...]





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